Expert Privacy Consultants: Navigate CCPA Complexity with Confidence
The Lei Geral de Proteção de Dados (LGPD) is Brazil’s data protection law, yet it’s closely aligned with GDPR. It governs how businesses collect, process, store and share personal data. Non-compliance can result in severe regulatory and reputational consequences, but that’s where we can help. At The DPG, we provide strategic data privacy consultancy, from data mapping and risk assessments to governance frameworks and incident response planning. We’ll leave no stone unturned.
Know Your Responsibilities Under Brazil’s Data Protection Law: LGPD
Does LGPD Apply to My Business?
The Lei Geral de Proteção de Dados (LGPD) will apply to you if you collect or process personal data from individuals in Brazil, regardless of whether you’re based in Brazil or not. Therefore, the law affects both Brazilian companies and international businesses targeting the Brazilian market. If you are unsure whether the law applies to your organisation and operations, we can help you assess your position and clarify every responsibility you have under the LGPD.
What Are the Risks of Non-Compliance?
Non-compliance with the LGPD can result in fines of up to 2% of your Brazilian revenue, capped at R$50 million per violation. However, the bigger risks often stem from reputational damage, customer complaints and a loss of trust. The LGPD empowers Brazil’s national authority (ANPD) to take stronger enforcement action, making proactive compliance more critical than ever.
LGPD Compliance: Does It Strengthen Trust?
Absolutely. Complying with the LGPD shows customers and stakeholders that you respect privacy and take data protection seriously. The LGPD was created to protect the fundamental rights of freedom and privacy in Brazil. As a result, it can help you build long-term trust, improve transparency and stand out in a competitive market where consumers are increasingly aware of how their data is used.
What Steps Should My Organisation Take First?
An LGPD gap analysis can help you understand how you’re currently handling personal data and where improvements can be made. From there, you can prioritise updates to your privacy policies, ensure lawful data sharing and strengthen internal controls. By laying the foundation for a robust, trustworthy privacy programme, you can reduce risk, build customer confidence and support long-term growth.
Measurable CCPA Success
Fractional Data Protection Officer (DPO)
Our fractional DPOs step in as your official data protection contact. We support day-to-day compliance, coordinate incident response and help you demonstrate accountability to regulators, clients, and internal leadership, without the need for a full-time hire.
Fractional AI Officer
As AI regulation tightens, so do expectations around how personal data is used in AI systems. Our fractional AI Officers help you apply LGPD principles like fairness, transparency and data subject rights to your AI projects, whether you’re developing models in-house or using third-party tools. We’ll help you stay ahead of evolving laws.
LGPD Data Governance
Strong privacy requires strong governance. We help you create practical, scalable frameworks for handling personal data. Whether you’re building from scratch or refining existing frameworks, our consultants work closely with your teams to create governance structures that work in practice, not just on paper.
Ready to Strengthen Your LGPD Compliance Framework?
At The DPG, we help organisations of all sizes take a strategic, future-ready approach to LGPD compliance. Whether you’re building internal policies, managing data subject rights, or responding to regulatory expectations, our expert consultants provide you with the clarity and confidence to move forward.
LGPD FAQs: What You Need to Know
If you’re not entirely sure where to start with LGPD, you’ve certainly landed in the right place. We know data privacy can be complex at the best of times, but with proper guidance, it doesn’t have to be overwhelming. Whether you’re managing a global business or running a local operation, understanding your LGPD responsibilities is the first step toward protecting your data, your customers, and your reputation. You can learn more by contacting a member of our team today.
The LGPD is often compared to the GDPR—and for good reason. Both laws share common principles like transparency, accountability, and data subject rights. However, there are important differences. For instance, the LGPD applies to any organisation processing data from individuals in Brazil, regardless of where the company is based. It also uses a single legal basis for data processing called “legitimate interest” more flexibly than the GDPR. Understanding these distinctions is key if you operate in multiple jurisdictions.
The LGPD applies to the personal data of any natural person located in Brazil, regardless of their nationality or residency status. That means customers, employees, contractors, and any other individual whose data is processed by your organisation are covered. The law grants them rights such as access, correction, deletion, data portability, and the ability to withdraw consent—all of which must be supported by your internal processes.
Compliance isn’t just about avoiding penalties—it’s about strengthening your organisation’s reputation and resilience. The LGPD requires businesses to implement security, governance, and accountability measures that protect personal data throughout its lifecycle. This includes clear documentation, vendor due diligence, training programmes, and a tested incident response plan. With the right systems in place, you can reduce risk, build customer trust, and create a competitive advantage in Brazil’s growing digital market.
Under the LGPD, personal information refers to any data that can identify or be used to identify a natural person, either directly or indirectly. This includes names, email addresses, ID numbers, IP addresses, geolocation data and more. It also includes sensitive personal data, such as health records, biometric data, and political or religious beliefs, which require strict handling and protection. Recognising what qualifies as personal data is the first step toward handling it responsibly.
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